BOOK DESCRIPTION Los Angeles-based Personal Fitness Trainer and Lifestyle Coach Jack Witt provides a complete start-to-finish guide to harnessing your passion for health and fitness, and creating a successful part-time or full-time fitness business. In "From Passion to Purpose", Jack coaches the reader through current and future trends in the fitness industry, challenges and obstacles of running a business, essential steps to starting a fitness business, developing your unique style, marketing and social media techniques, networking and community relations, and finally how to continually grow and build your business for maximum profit and a lifetime of loyal clients and referals. [...]